![]() Facebook desperately tried to build an HTML5 game platform called Project Spartan in 2011, but it flopped because the mobile web standard wasn’t powerful enough to build games that could compete with flashy, downloadable native apps. Only iOS and Android could run native app stores, so they were who earned the taxes on in-game payments. Today, 15% of time on is still spent playing games, though payments revenue has declined to $196 million in the latest quarter.Īs users shifted to mobile, Facebook found itself shut out of gaming. It earned a peak of a quarter-billion dollars per quarter on its 30% tax on in-game purchases, and their addictive and viral nature helped Facebook grow its user count and engagement. They’re so frictionless and it’s so fun to one-up friends for high scores that I already felt pangs of addiction as I shirked work to play.ĭraw on your high score sheets and share them with friends to talk trashįacebook dominated social gaming around 2008 after its desktop app platform proved more popular for playing around than for utilities. But an even bigger concern might be just how successful Messenger Instant Games could be. The most frustrating part is the spotty controls that can quickly get you killed in games like Pac-Man and Arkanoid. Since most of the games are simple to pick up and take around 30 seconds to play a full round, anyone can slot them into their day. I played all 17 of the games, and was impressed by how they quickly load in three to ten seconds considering the high quality graphics and gameplay, as well as how Messenger automatically shares high scores and leaderboards so its easy to challenge people. Which games should you try first? Check out our review list, “The best Facebook Messenger games to play right now” Hands-On: Dicey Controls, But Frictionless And Addicting ![]() You can also play across platforms from Facebook on desktop thanks to a little overlaid phone screen. Instant Games are available on newer iOS and Android devices, and can be found by hitting the game controller icon in your Facebook Messenger threads next to the photos and stickers buttons. Instant Games launches today in 30 countries including the U.S., with 17 games from classic developers like Bandai Namco, Konami, and Taito as well as newer studios like Zynga and King. And eventually, Instant Games could earn Facebook ad dollars from developers promoting their games, or a cut of payments, though there are no in-game purchases allowed yet. You compete asynchronously via high scores instead of directly at the same time, so it’s convenient to try your luck any time. Available right from your message threads, they load in seconds since they’re built on the HTML5 mobile web standard, rather than having to be downloaded like clunky native apps.įacebook hopes some friendly competition will get you to spend even more time in Messenger. ![]() Bored while you wait for someone to text back? Now you can challenge friends for high scores on Facebook Messenger’s new Instant Games, like Pac-Man, Space Invaders, and Words With Friends Frenzy. ![]()
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